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Aridane.Marketing's Blog: all about Digital Marketing

We are glad to see you on our Digital Marketing blog! This is where innovation meets expertise in the dynamic world of Online Marketing. We love to share ideas and trends across the whole spectrum of online domains. We’d like our blog to mean more to you than just a collection of articles. We want it to be a resource for businesses, marketers and digital enthusiasts to stay ahead of the curve in this fast-paced digital age. Join us on this journey of exploration and innovation, and let’s shape the future of digital success together.

Latest blog posts

Image: Grow your business with ChatGPT: 10 use cases @ Aridane.Marketing
Box González

Grow your business with ChatGPT: 10 use cases

Staying ahead of the curve means embracing the latest technologies, and ChatGPT is at the forefront. Whether you’re drafting emails, calculating data or thinking of the next big idea, this tool is ready to streamline your workflow. We’ve selected 10 ways ChatGPT can help your business enter a new era of success ►

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Image: The relationship between target audience and content type @ Aridane.Marketing
Box González

The relationship between Target Audience and Content Type

Aligning content with audience preferences enhances engagement and communication effectiveness. It’s crucial to craft the right content for the right people at the right time, creating a synergy that drives successful campaigns and fosters enduring relationships between brands and consumers. This strategic alignment is the essence of impactful Digital Marketing ►

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Image: How to define your target audience - tips, strategies and tools @ Aridane.Marketing
Box González

How to define your target audience correctly

The ability to define your target audience is the foundation for success. It is more than a preliminary task; it is a strategic effort that shapes the direction of your marketing campaigns, influencing everything! From content creation to the chosen advertising channels. Understanding your audience is crucial to drive engagement and boost conversions ►

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Web Design & Web Development

Image: UX design - why user experience is essential
Box González

5 reasons why UX is essential for your website

Having a website for your business is mandatory to attract potential customers and increase your revenue. However, simply having a website is not enough; you need to ensure that it has a user-friendly interface and provides an outstanding User Experience. This is where UX design comes into play! Discover its benefits here ►

Let's read →
Image: Popular types of websites | web design & web development @ Aridane.Marketing
Box González

10 popular types of websites and what they include

There are 1.88 billion websites online, and Aridane.Marketing has designed half of them (maybe). So it is normal that there are multiple types of websites created for specific purposes. Whether you are a business owner or a web designer, you should know the most popular types of websites and their key differences ►

Let's read →

SEO - Search Engine Optimisation

AI - Artificial Intelligence

Boost your business

All our blog posts, guides and articles

Image: Meta (Facebook) Pixel illegal in Europe - Privacy regulations in Digital Marketing
Social Media

Meta Pixel and its potential banning: is it illegal in Europe?

Meta Pixel finds itself at the centre of a growing debate, particularly concerning the handling of personal data. As we delve deeper into the implications of this evolving situation, it becomes clear that the tides of Digital Marketing are shifting, prompting a reevaluation of strategies that have long been considered industry standard ►

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Image: 14 tips to master time management @ Aridane.Marketing
Digital Marketing

Time Management: 14 strategies for Digital Marketers

One of the biggest difficulties faced by digital marketers isn’t merely staying ahead in an ever-evolving online landscape. As if there weren’t enough strategies to keep in mind, there’s time management on top of it all… Finding equilibrium without succumbing to the pressures of a 24/7 online world is a challenge ►

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Image: DIY website builders are not worth it
Web Design

Conversion Rate Optimisation: what is CRO? Discover its benefits

CRO is a practice that can help your business maximise the return on investment in digital marketing and improve overall revenue. To implement CRO effectively, it is necessary to have a deep understanding of the target audience and their behaviour on the website. Learn more in this post ►

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Image: UX design - why user experience is essential
Web Design

5 reasons why UX is essential for your website

Having a website for your business is mandatory to attract potential customers and increase your revenue. However, simply having a website is not enough; you need to ensure that it has a user-friendly interface and provides an outstanding User Experience. This is where UX design comes into play! Discover its benefits here ►

Let's read ►
Image: Why is SEO important? Search Engine strategy @ Aridane.Marketing
SEO - Search Engine Optimisation

Why is SEO important for your online success?

In today’s highly competitive digital landscape, having a well-optimised website is no longer an option, it’s a necessity. Search engines like Google, Bing, and Yahoo are constantly updating their algorithms to provide users with the most relevant and high-quality search results. So why is SEO important for your online success? ►

Let's read ►
Image: SEO UX CRO, the best trio to boost website conversions @ Aridane.Marketing
SEO - Search Engine Optimisation

SEO + UX + CRO: Boost your website’s conversions with this trio

Building a successful website is a combination of several factors, including SEO, UX and CRO. Each of these practices is critical to your website’s success, but when they are combined, the impact can be truly POWERFUL. Let’s explore how the combination of SEO, UX and CRO can skyrocket your website’s performance ►

Let's read ►
Image: Popular types of websites | web design & web development @ Aridane.Marketing
Web Design

10 popular types of websites and what they include

There are 1.88 billion websites online, and Aridane.Marketing has designed half of them (maybe). So it is normal that there are multiple types of websites created for specific purposes. Whether you are a business owner or a web designer, you should know the most popular types of websites and their key differences ►

Let's read ►

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