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Digital Marketing glossary

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Digital Marketing glossary: from A to Z, for you and me

A Digital Marketing glossary is an invaluable resource for various groups of people, ranging from professionals in the field to students and business owners. Its usefulness stems from the rapidly evolving nature of Digital Marketing, which frequently introduces new concepts, tools, and strategies.

Understanding these terms is crucial for effective communication and strategy implementation in this dynamic environment. We have not only included technical terms and crazy acronyms… but also companies, platforms, software and apps that, due to their relevance in the sector, are worthy of appearing in a glossary like this one.

Our glossary is one of the most comprehensive out there, so don’t hesitate to make the most of it.

For Digital Marketing professionals

For marketing professionals, our Digital Marketing glossary is crucial for staying updated with the latest terminology in this fast-paced field. It ensures effective communication, which is pivotal when collaborating with various stakeholders like clients, team members, and external partners. Understanding the latest terms and concepts is also vital for professional development.

For business owners and entrepreneurs

Business owners and entrepreneurs, even those not specialising in Digital Marketing, will find our glossary particularly useful. It helps understand the terms and concepts used by their marketing teams or agencies, leading to more informed decision-making. Moreover, a clear grasp of Digital Marketing terminology is crucial for them to effectively formulate and implement strategies within their businesses.

For students and newcomers

Students and newcomers to Digital Marketing will also benefit greatly from our glossary. It serves as a foundational resource, aiding them in understanding key concepts and enhancing their academic performance. This glossary provides the essential terminology that forms the basis of more complex learning. Even consumers can gain from our Digital Marketing glossary. It increases their awareness of how companies target them and the strategies used in Digital Marketing campaigns.

Digital Marketing glossary @ Aridane.Marketing

# A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z


• 100s (HTTP status codes): Informational responses indicating that the request initiated by the client is being processed. For example, “100 Continue” means the initial part of the request has been received and the client should continue with the request.

• 200s (HTTP status codes): Success codes indicating that the request was successfully received, understood, and accepted. For example, “200 OK” is the standard response for successful HTTP requests.

• 300s(HTTP status codes): Redirection codes telling the client that the requested resource has been moved to a different URL. For example, “301 Moved Permanently” indicates that the requested resource has been permanently moved to a new location.

• 400s (HTTP status codes): Client error codes indicating that there was a problem with the request. For example, “404 Not Found” means that the server could not find the requested resource.

• 500s (HTTP status codes): Server error codes indicating that the server encountered an unexpected condition that prevented it from fulfilling the request. For example, “500 Internal Server Error” is a generic error message given when an unexpected condition is encountered and no more specific message is suitable.


• A/B Split Testing: A method in Digital Marketing where two versions of a web page, ad, email, etc. are compared to determine which one performs better in terms of engagement or conversions.

• ABM: Account-based Marketing, focuses on targeting high-value accounts with personalised marketing campaigns and sales efforts.

• Above the Fold: Refers to the portion of a webpage visible without scrolling, crucial for capturing user attention and engagement.

• ActiveCampaign: A cloud software platform for customer experience automation, combining email marketing, automation, sales automation, and CRM tools.

• Ad Extensions: Additional information provided in Google Ads, like contact details or links to specific parts of a website, enhancing ad visibility and effectiveness.

• Ad Fatigue: A phenomenon where viewers become desensitised to ads due to excessive exposure, leading to decreased engagement and effectiveness.

• Ad Group: A collection of ads within a Google Ads campaign that share a target set of keywords and similar themes.

• Ad Relevance: The degree to which an ad aligns with the searcher’s intent, influencing its effectiveness and ranking in paid search results.

• Ad Space: The area on a digital platform where ads can be displayed, like a section of a webpage or a slot in a mobile app.

• Adobe: A multinational software company known for products like Photoshop, Illustrator, XD, Dreamweaver… and Adobe Marketing Cloud, offering a range of software solutions for creative and Digital Marketing purposes.

• Affiliate Marketing: A marketing model where a company pays commission to external websites or individuals for traffic or sales generated from their referrals.

• Ahrefs: A comprehensive SEO toolset that helps analyse a website’s link profile, keyword rankings, and SEO health.

• AI / A.I. : Artificial Intelligence in Digital Marketing refers to the simulation of human intelligence in machines for tasks like customer service, data analysis, and personalised marketing.

• AIDA model: A marketing framework used to describe the stages a customer goes through in the purchasing process: Attention, Interest, Desire, and Action. It guides (digital) marketers on how to turn audiences into customers.

• Algorithm: In Digital Marketing, it refers to the complex set of formulas used by search engines and social platforms to determine what content is shown to users.

• Alphabet: A multinational technology company (the parent company of Google) specialising in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.

• Alt Text: Short for “alternative text,” a description of an image in HTML code, aiding in web accessibility and SEO.

• AMP: Accelerated Mobile Pages, an open-source framework designed to make web pages load faster on mobile devices.

• Anchor Text: The clickable text in a hyperlink, significant for SEO as it indicates the content of the linked page.

• Apptivo: A cloud-based suite of business applications designed for small to medium-sized companies, including CRM and project management tools.

• Asana: A web and mobile application designed to help teams organise, track, and manage their work and projects.

• Attribution Marketing: Analysing which marketing strategies contribute most to sales or conversions, helping in understanding the customer journey.

• Audit: In Digital Marketing, it refers to a thorough review of various aspects of online marketing, including content, SEO, and social media strategies.

• Augmented Reality (Marketing): AR-Marketing is the strategic integration of Augmented Reality experiences in combination with other media or marketing channels used by a brand.

• Autoresponder: An automated program that sends pre-set email responses to incoming messages, used in email marketing campaigns.

• AWS: Amazon Web Services, a cloud platform offering over 200 fully featured services from data centers globally. Used in digital marketing for hosting websites, applications, and managing big data.


• B2B: Business-to-Business, a type of transaction or marketing strategy involving businesses selling products or services to other businesses.

• B2C: Business-to-Consumer, where businesses sell products or services directly to consumers.

• Backend: The server-side of a website or application, involving the database and server logic, not visible to users but crucial for functionality and data management.

• Backlink: A link from one website to another, which can influence the site’s authority and ranking in search engine results.

• Bad Neighbourhood: In SEO, referring to websites that are linked to spammy, unethical, or low-quality sites. Being associated with such sites can negatively affect a site’s search engine rankings.

• Baidu: A major Chinese search engine and web services company, similar to Google in China.

• Banner Ad: A form of digital advertising involving a rectangular graphic display stretching across a website’s top, bottom, or sides.

• Big Data: The large volume of data collected from various sources, including social media, transaction records, and online interactions. It’s used to uncover patterns, trends, and insights for better marketing decision-making and customer understanding.

• Bid (Bid Strategy): In digital advertising, it’s the amount an advertiser is willing to pay per click or impression. Bid strategies are tactics to optimise bidding in ad campaigns.

• Bing: A web search engine owned and operated by Microsoft.

• Bing Webmaster Tools: A free service by Microsoft for webmasters to monitor and maintain their site’s presence in Bing search results.

• Blackhat / Black Hat: Refers to aggressive SEO tactics that violate search engine guidelines and can result in penalties.

• Bluehost: A web hosting company known for providing services to support website creation and hosting, often used by marketers for website development.

• Booking.com: An online travel agency for lodging reservations and other travel products, a major player in the online travel and hospitality marketing sector.

• Brevo: Formerly Sendinblue, is an all-in-one marketing and CRM stack solution for relationship marketing.

• BOFU: Bottom of Funnel, a stage in the marketing funnel where potential customers are close to making a purchase decision.

• Bootstrap: A front-end framework used for developing responsive and mobile-first websites, often used in website design and marketing.

• Bounce Rate: The percentage of visitors who navigate away from a site after viewing only one page, used to assess engagement.

• Box: An online file-sharing and content management service for businesses, relevant in Digital Marketing for content collaboration and management.

• Breadcrumbs: Navigation aids on a website that show the user’s path from the home page to their current location, useful for UX and SEO.

• Broken Links: Hyperlinks on a website that no longer work, potentially harmful to the site’s usability and SEO.

• Buffer: A software application used for managing social media accounts by scheduling posts, analysing performance, and engaging with followers.

• Buyer Persona: A semi-fictional representation of an ideal customer, based on market research and real data about existing customers.

• Buzzword: Trendy terms often used in marketing and business to attract attention or convey a sense of innovation and relevance, sometimes without substantial meaning or value behind them. Not to be confused with “Keyword”.


• Cache: A technology for temporarily storing web content, such as HTML pages, images, and files, to reduce server load, bandwidth usage, and improve loading times for users revisiting a website.

• Campaign: A planned sequence of activities and processes for promoting products or services, aimed at reaching specific marketing goals.

• Canonical Tag / Rel=Canonical: An HTML element used to specify the preferred version of a web page to avoid duplicate content issues in search engine rankings.

• CDN: Content Delivery Network, a network of servers distributed geographically that work together to deliver internet content more quickly by caching it in multiple locations closer to end users.

• Chat Marketing: Utilising chat platforms, including automated chatbots and live chat, to engage with and convert customers in a conversational way.

• Chatbot: An automated software application used to conduct an online chat conversation via text or text-to-speech, replacing direct contact with a human agent.

• ChatGPT: An advanced language model developed by OpenAI, capable of understanding and generating human-like text, used for conversational AI applications, content creation, and as a tool in Digital Marketing for engaging with customers in different ways.

• ClickFunnels: A web-based software that allows businesses to design and implement sales funnels, guiding potential customers through various stages from initial contact to final sale.

• Click-through: The action of a user clicking on a link or advertisement, leading them to another page.

• Cloaking: A deceptive SEO tactic where the content presented to search engine crawlers is different from that shown to users, aiming to improve search rankings unethically. It violates search engine guidelines.

• Cloud Marketing: The use of cloud computing technologies and resources in marketing strategies to store and analyse big data, and manage digital campaigns.

• CLS: Cumulative Layout Shift, a Core Web Vital metric measuring the stability of content as it loads on a webpage. High CLS scores indicate more unexpected shifts, negatively affecting user experience.

• CMS: Content Management System, a software application that enables users to create, manage, and modify content on a website without specialised technical knowledge.

• Content: Any information available on the internet for users to consume, including text, images, videos, and interactive media.

• Content Categorisation: The process of organising web content into different categories or groups to improve accessibility and relevance.

• Content Optimisation: The process of making sure content is written and presented in a way that reaches the largest possible target audience, often through SEO practices.

• Content Strategy: The planning, development, and management of content, written or in other media.

• ConvertKit: An email marketing software primarily designed for online creators like bloggers, podcasters, and YouTubers, focusing on audience building and engagement.

• Conversion: The completion of a desired action by a user on a website, such as a purchase, sign-up, or download.

• Conversion Funnel: The journey a customer goes through, from initial awareness to the final purchase decision, often visualised as a funnel.

• Cookies: Small data files stored on a user’s computer by websites, used for tracking and personalising the user experience.

• Copy: The written text in marketing materials or websites, aimed at encouraging consumers to take action.

• Copywriting: The act of writing text for advertising or other forms of marketing, aimed at raising brand awareness and persuading people to take a particular action.

• Core Web Vitals (CWV): A set of specific factors that Google considers important in a webpage’s overall user experience, including loading performance, interactivity, visual stability, and more.

• CPA: Cost Per Acquisition, a pricing model where advertisers pay for a specific acquisition such as a sale, click, or form submission.

• CPC: Cost Per Click, a pricing model where advertisers pay a fee each time their ad is clicked.

• CPL: Cost Per Lead, a metric that measures the cost of acquiring a lead in marketing campaigns.

• CPM: Cost Per Mille, a marketing term referring to the cost of 1,000 advertisement impressions on one webpage.

• CR: Conversion Rate, the percentage of users who complete a desired action on a website, a key measure of success for online marketing activities.

• Crawler: An internet bot used by search engines to systematically browse the web and index web content for search results.

• CRM: Customer Relationship Management, a technology for managing a company’s relationships and interactions with potential and existing customers.

• CRO: Conversion Rate Optimisation, the process of increasing the percentage of website visitors who perform a desired action.

• Cross-channel Marketing: A strategy that involves using several different channels to reach and engage with your target audience, ensuring a consistent message across all platforms.

• Cross Linking: The practice of linking between two different sites, often used to increase search engine rankings by showing interconnectivity between relevant content pages.

• CSS: Cascading Style Sheets, a language used to describe the presentation of a document written in HTML or XML.

• CTA: Call to Action, a prompt on a website that tells the user to take some specified action, such as “Buy Now” or “Subscribe”.

• CTR: Click-Through Rate, the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

• CTRO: Click-Through Rate Optimisation, the practice of increasing the percentage of users who click on a specific link, typically in email marketing or online advertising.

• Customer Journey Map: One or more diagrams that depict the stages customers go through when interacting with a company, from initial awareness through various touchpoints to the final purchase or engagement.

• Customer Segmentation: The practice of dividing a customer base into groups of individuals with similar characteristics for targeted marketing.


• Darknet: A part of the internet accessed using specialised software, allowing users and website operators to remain anonymous or untraceable, often associated with illegal activities.

• Data-driven marketing: Marketing strategies informed by data analysis to predict customer behaviour, personalise campaigns, and optimise marketing efforts for better ROI.

• Dedicated server: A single physical server exclusively used by one client or for a specific purpose, offering full control, stability, and high performance for web hosting.

• Deep crawl: An extensive and detailed process of using bots to index a website, analysing its content, structure, and links to improve SEO and site health.

• Deep linking: Using a hyperlink that links to a specific, generally searchable or indexed, piece of web content within a website.

• Demand generation: Marketing activities aimed at creating demand for a product or service, often through educational or informational content to build brand awareness.

• Demographics: Statistical data relating to the population and particular groups within it, used in marketing to target specific audiences based on age, gender, income, etc.

• Digital garage (Google): A nonprofit program designed to help people improve their digital skills. It offers free training, courses and certifications via an online learning platform. Created by Google in 2015.

• Digital Marketing: One line didn’t feel like enough… so read our full definition here.

• Digital PR: Online public relations tactics used to increase a brand’s online presence and visibility through digital media, influencer outreach, and content marketing.

• Display advertising / Display marketing: A form of online advertising where marketers use banner ads and other visual ad formats to promote their products on websites, social media, and digital platforms.

• Display network: A network of websites and apps where ads can appear, allowing advertisers to place display ads across a range of sites related to their target audience.

• Divi: A popular WordPress theme and visual page builder that allows users to create custom websites without needing to write code.

• DKIM: DomainKeys Identified Mail, an email authentication method designed to help detect email spoofing by providing a digital signature that verifies the sender’s domain.

• DocuSign: An electronic signature technology and digital transaction management service for facilitating electronic exchanges of contracts and signed documents.

• Domain authority: A score that describes a website’s relevance for a specific subject area or industry and predicts how well it will rank on search engine result pages (SERPs).

• Domain (name): The address used to access a website, serving as the digital identity of a business or entity on the internet.

• DR: Domain Rating, a metric by Ahrefs measuring the strength of a website’s backlink profile compared to others in their database on a scale from 0 to 100.

• Dropbox: A cloud-based service for storing, sharing, and collaborating on files and documents.

• DuckDuckGo: A search engine that emphasises protecting searchers’ privacy and avoiding the filter bubble of personalised search results.

• Duplicate content: Content that appears on the Internet in more than one place, which can negatively affect a site’s search engine rankings.

• Dwell time: The amount of time a visitor spends on a page after arriving from a search engine, before returning to the SERPs, indicating engagement and content relevance.

• Dynamic web page: A web page that displays different content and provides user interaction by varying according to the context of the user, the time of the day, the user’s actions, etc.

Digital Marketing

• Digital Marketing represents the apex of modern business strategy, an electrifying and multi-faceted domain that transcends the limitations of traditional marketing, harnessing the limitless potential of the digital realm. In essence, Digital Marketing is the art and science of leveraging online platforms to promote products, services and brands, interacting with a global audience in real-time and with unprecedented precision.

This dynamic field leverages a vast array of tools, techniques and technologies, such as search engine optimisation (SEO), search engine marketing (SEM), content marketing, social media marketing and email marketing, among others. Each element plays a critical role in crafting compelling narratives that resonate with the digital consumer, navigating the intricate web of digital channels to put brands at the forefront of the digital consumer journey.

Digital Marketing’s prowess lies in its ability to dissect vast data sets, extracting actionable insights to tailor experiences that captivate and convert. By meticulously analysing digital footprints, marketers can predict trends, personalise messages and optimise strategies in real-time, ensuring that each campaign reaches the intended audience.

The field of Digital Marketing is constantly evolving, driven by the relentless pace of technological innovation. From the immersive worlds of augmented and virtual reality to the predictive power of artificial intelligence and machine learning, these advances continually redefine the boundaries of what is possible, offering marketers unprecedented opportunities to innovate and influence.

In this epic quest for digital mastery, the most successful marketers are those who not only embrace the latest digital tools and analytics but also understand the timeless principles of human psychology and storytelling. They weave together technology and storytelling to create experiences that not only capture attention but also inspire action and foster deep and lasting connections.

Digital Marketing, therefore, is not simply a discipline, but a digital odyssey: an ongoing journey through a landscape of limitless potential, where creativity, data and technology converge to redefine the future of commerce and connection. It is a battleground for visibility, a forge for brand loyalty and, ultimately, a testament to the transformative power of the digital age.


• Earned Media: Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, social media mentions, and media coverage.

• eBook / E-Book: A digital book published online, accessible on various digital devices, often used in marketing as a lead generation tool.

• eCommerce / E-Commerce: The buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

• EEAT: Expertise, Experience, Authoritativeness, Trustworthiness; Google’s updated criteria focusing on the quality and reliability of content creators, not just the content itself.

• eLearning / E-Learning: Learning conducted via electronic media, typically on the internet, enabling users to learn anytime and anywhere.

• Elementor: A very popular WordPress page builder plugin that allows users to create and edit websites using a drag-and-drop interface, without needing to code.

• Email automation: The use of software to create, send, and manage emails based on specific triggers and schedules, enhancing marketing efficiency and personalisation.

• Email marketing: The practice of sending marketing messages or promotions via email to a group of potential or current customers.

• Email parser: A tool that automatically extracts data from incoming emails, used to automate data entry and email management.

• Engagement rate: A metric used to measure the level of interaction content receives from an audience, such as likes, shares, and comments, relative to the audience size.

• Evernote: A note-taking app that organises personal and professional projects, allowing users to capture and prioritise ideas, projects, and to-do lists.

• Evergreen content: Content that remains relevant and valuable over a long period, continually attracting traffic without needing frequent updates.

• Exit rate: The percentage of page views that were the last in a session, indicating where users are leaving a website.

• External link: A hyperlink that points to a page or resource on a different domain than the one it resides on, directing users away from the current site.


• Facebook ads / Facebook advertising: A platform for creating and running ads on Facebook and its associated networks, allowing businesses to target specific audiences based on demographics, interests, and behaviour.

• Facebook audience insights: A tool provided by Meta that offers detailed information about your audience’s demographics, interests, and behaviours, helping to tailor marketing strategies.

• Facebook business page: A public profile created on Facebook for businesses, organisations, and public figures to connect with their audience and share content.

• Facebook live: A feature on Facebook that allows users to broadcast live video streams to their followers and interact with viewers in real time.

• Facebook Pixel (Meta Pixel): A code snippet placed on a website to track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on the website.

• Favicon: A small icon associated with a website or webpage, displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.

• Featured snippet: A summarised answer to a user’s query that is displayed on top of Google’s search results, often pulled from a webpage that Google deems to offer the best answer.

• FID: First Input Delay, a Core Web Vital metric measuring the time from when a user first interacts with a page (clicks a link, taps a button) to the time when the browser can respond to that interaction.

• Firebase: A platform developed by Google for creating mobile and web applications, offering tools for tracking analytics, reporting and fixing app crashes, and setting up marketing and product experiments.

• Fiverr: An online marketplace that connects freelancers with businesses needing services in Digital Marketing, writing, graphic design, and other fields.

• Follower: A user who has chosen to receive updates from another user’s account or page on social media platforms.

• Front: A customer communication platform that combines emails, apps, and teammates into a single view, streamlining workflow and enhancing team collaboration.


• Gen Z: The demographic cohort following Millennials, typically defined as those born from the mid-1990s to the early 2010s, characterised by their digital nativity and consumption habits.

• GetResponse: An online marketing platform providing email marketing, automation, and CRM services to help businesses grow their audience and enhance customer engagement.

• GitHub: A web-based platform for version control and collaboration, allowing developers to store, manage, and track changes to their code projects.

• GitLab: An open-source platform that provides a comprehensive set of tools for software development and collaboration, including version control, issue tracking, and CI/CD.

• GDPR: General Data Protection Regulation, a regulation in EU law on data protection and privacy in the European Union and the European Economic Area, aiming to give individuals control over their personal data.

• Gmail: A free email service developed by Google, offering email communication, spam filtering, and various productivity features.

• Google (search engine): The world’s leading search engine, providing users with the ability to search the vast majority of online content through its proprietary algorithms, offering relevant results based on user queries.

• GoogleBot: Google’s web crawling bot, used to discover new and updated pages to be added to the Google index.

• Google ads: An online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

• Google alerts: A content change detection and notification service offered by Google, which sends emails to the user when it finds new results such as web pages, newspaper articles, or blogs that match the user’s search term(s).

• Google algorithm: The complex systems and formulas that Google uses to rank websites in search results, considering various factors and signals.

• Google analytics: A web analytics service offered by Google that tracks and reports different website KPIs, providing insights into user behaviour and website performance.

• Google disavow tool: A tool offered by Google allowing webmasters to signal to Google which inbound links they would like to disregard, used when there’s a risk of negative SEO impact from spammy links.

• Google keyword planner: A tool within Google Ads that provides data on search volume for keywords and related terms, useful for SEO and PPC campaigns.

• Google my business: A free tool from Google that allows business owners to manage their online presence across Google, including Search and Maps.

• Google trends: A website by Google that analyses the popularity of top search queries in Google Search across various regions and languages, offering insights into search trends.

• Google sandbox: A theoretical filter that Google applies to new websites, temporarily limiting their visibility in search results until they establish credibility.

• Google search console: A free service offered by Google that helps webmasters monitor, maintain, and troubleshoot their site’s presence in Google search results.

• Google shopping: A Google service that allows users to search for, view, and compare products from various retailers who have paid to advertise their products.

• Google webmaster guidelines (now Google Search Essentials): A set of recommendations provided by Google for webmasters to make their websites more Google-friendly, offering best practices for maintaining and improving site rankings.

• GPT: Generative Pre-trained Transformer, a type of AI algorithm used for natural language processing, e.g. the ChatGPT model developed by OpenAI, capable of generating human-like text based on the input it receives.

• Growth marketing: An integrated marketing approach that focuses on the full funnel, leveraging data and experimentation across marketing channels to drive sustainable growth.

• GTM: Google Tag Manager, a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, including analytics and marketing optimisation tags.

• Guerrilla marketing: Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product or brand with minimal investment.


• H1 – H6 Tags: Hierarchical HTML tags used to structure content on web pages, with H1 being the most important (usually the title of a page) and H6 the least, guiding both users and search engines through the content’s organisation.

• Hashtag: A word or phrase preceded by a hash sign (#), used on social media platforms to identify messages on a specific topic, facilitating searches and categorisation of content.

• Holistic Marketing: One of the pillars of Aridane.Marketing, is a marketing strategy that considers the business as a whole, integrating all aspects of marketing communication to provide a unified, customer-centric message and experience.

• Hootsuite: A social media management platform that enables businesses to curate content, schedule posts, monitor social media channels, and analyse social media performance.

• Hostgator: A web hosting service provider offering shared, reseller, virtual private server, and dedicated web hosting to facilitate websites’ presence on the internet.

• Hostinger: A web hosting provider and Internet domain registrar, offering a range of hosting services including shared hosting, VPS hosting and cloud hosting, known for its affordable plans and easy-to-use website management tools.

• Hreflang tag: An HTML attribute used to specify the language and geographical targeting of a webpage, helping search engines serve the correct language or regional URL in search results.

• HTML: Hypertext Markup Language, the standard markup language for documents designed to be displayed in a web browser, providing the structure and content of web pages.

• HTTP requests: The messages sent by a client (typically a web browser) to a server containing the details of what the client wants the server to do, such as requesting web pages.

• HTTPS: Hypertext Transfer Protocol Secure, an extension of HTTP that uses SSL/TLS to encrypt data sent and received, providing secure communication over a computer network, essential for protecting sensitive transactions.

• HubSpot: An inbound marketing, sales, and service software that helps companies attract visitors, convert leads, and close customers, offering tools for CRM, email marketing, social media management, and more.

• Hyperlink: A reference to data that a user can follow by clicking or tapping, typically highlighted in text, which navigates to another location or document within the same or a different webpage.


• Image optimisation:
• Impression:
• Impression share:
• Inbound links:
• Inbound marketing:
• Infographic:
• Instagram:
• Instagram advertising:
• Instagram stories:
• Instagram TV:
• Ionos:


• JavaScript:
• Jimdo:


• Keyword:
• KPI:


• Landing page:
• Lead:
• Lead generation:
• Lead magnet:
• Lexoffice: 
• Link building:
• Link equity/Link juice:
• LinkedIn:
• LMS: Learning Management System,
• Long-tail keyword:


• MailChimp:
• Manychat:
• Market automation:
• Marketing funnel:
• Marketo:
• Medium:
• Metadata:
• Mixpanel:
• Mobile advertising:
• Mobile-first:
• Mobile page optimisation:
• Monday.com:
• Moosend:
• Moz:
• Multi-channel marketing:


• Navigation:
• Newsjacking:
• Nofollow/rel=”nofollow”:
• Notion:
• NPS:


• Off-page optimisation:
• Omni-channel marketing:
• On-page optimisation:
• Opt-in:
• Opt-out:
• Organic traffic:
• Orphaned content:
• Outbound links:
• Outlook:
• Owned media:


• Page speed:
• Page view:
• Paid advertising:
• Paid media:
• Pardot:
• PayPal:
• Performance max (PMax):
• PESTLE analysis:
• Pipedrive:
• PPC:
• Printful:
• Publisher:
• Psychographics:


• Quality score:
• Query:
• QR code:


• Rankings:
• Ranking signals:
• Raven tools:
• Recruitment marketing:
• Remarketing:
• Rich snippets:
• RingCentral:
• Robots.txt:
• ROI:


• Salesforce sales cloud:
• Schema markup/Schema.org:
• Screaming Frog:
• Search impression share:
• Search engine:
• Search intent:
• SEM:
• Semrush:
• SEO:
• Sessions:
• Shopify:
• Site navigation:
• Social media traffic:
• Square:
• Squarespace:
• SSL certificate:
• Stripe:
• Style guide:
• SurveyMonkey:


• Target audience:
• Teams:
• Technical SEO:
• TikTok:
• Title tag:
• Todoist:
• Tracking cookie:
• Trello:
• Twilio:
• Twitter:
• Typeform:


• UI:
• UR:
• URL:
• User engagement:
• User-generated content:
• User persona:
• UTM tracking:
• UX:


• Video marketing:
• Visits:


• Web marketing:
• Webflow:
• Webinar:
• Webp:
• Website analytics:
• Weebly:
• WhatsApp:
• Wireframe:
• Wix:
• WooCommerce:
• WordPress:
• Wunderlist:


• X:
• Xero:
• XML:


• Yoast:
• YouTube:
• YouTube advertising:


• Zapier:
• Zendesk:
• Zoho CRM:
• Zoom: