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Digital Marketing BLOG

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Aridane.Marketing's Blog: all about Digital Marketing

We are glad to see you on our Digital Marketing blog! This is where innovation meets expertise in the dynamic world of Online Marketing. We love to share ideas and trends across the whole spectrum of online domains. We’d like our blog to mean more to you than just a collection of articles. We want it to be a resource for businesses, marketers and digital enthusiasts to stay ahead of the curve in this fast-paced digital age. Join us on this journey of exploration and innovation, and let’s shape the future of digital success together.

Latest blog posts

Image: The negative impact of SEO - Has SEO ruined the internet? @ Aridane.Marketing
Box González

The negative impact of SEO: has SEO ruined the internet?

It’s undeniable that SEO has been crucial for many businesses. However, critics argue that SEO has over-influenced content creation to the point where it is killing the internet. For instance, keyword-stuffed articles seeking higher search engine rankings often result in content designed more to trick algorithms than to inform or engage users

Let's read →
Image: 10 essential elements of a successful Landing Page @ Aridane.Marketing
Box González

The 10 essential elements of a successful Landing Page

Just to make sure we’re starting from the same point: a Landing Page is a separate web page, normally distinct from the main navigation of a website, designed specifically to receive and convert traffic from a marketing campaign. It’s where a visitor “lands” after clicking on a link in an

Let's read →
Image: Are AI content writers worth it? The pros and cons @ Aridane.Marketing
Box González

Are AI Content Writers worth it? The pros and cons of these AI tools

While AI content writers bring obvious advantages, you cannot overlook the challenges they pose. Acknowledging the pros and cons is essential if you want to successfully integrate AI into your content creation strategy. This ensures that these tools serve as an enhancement to (rather than a replacement for) human creativity and expertise â–ş

Let's read →

Web Design & Web Development

Image: 10 essential elements of a successful Landing Page @ Aridane.Marketing
Box González

The 10 essential elements of a successful Landing Page

Just to make sure we’re starting from the same point: a Landing Page is a separate web page, normally distinct from the main navigation of a website, designed specifically to receive and convert traffic from a marketing campaign. It’s where a visitor “lands” after clicking on a link in an

Let's read →
Image: 7 goals for your website @ Aridane.Marketing
Box González

7 goals for your website to keep in mind for 2024

There is a wide variety of websites and therefore very different purposes; it’s worth noting that no single approach will work for every website, it is a combination of multiple tactics that drive the most results, and it’s essential to test, measure and optimise the approach over time based on specific needs and goals â–ş

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SEO - Search Engine Optimisation

Image: The negative impact of SEO - Has SEO ruined the internet? @ Aridane.Marketing
Box González

The negative impact of SEO: has SEO ruined the internet?

It’s undeniable that SEO has been crucial for many businesses. However, critics argue that SEO has over-influenced content creation to the point where it is killing the internet. For instance, keyword-stuffed articles seeking higher search engine rankings often result in content designed more to trick algorithms than to inform or engage users

Let's read →
Image: Why is SEO important? Search Engine strategy @ Aridane.Marketing
Box González

Why is SEO important for your online success?

In today’s highly competitive digital landscape, having a well-optimised website is no longer an option, it’s a necessity. Search engines like Google, Bing, and Yahoo are constantly updating their algorithms to provide users with the most relevant and high-quality search results. So why is SEO important for your online success? â–ş

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AI - Artificial Intelligence

Image: Are AI content writers worth it? The pros and cons @ Aridane.Marketing
Box González

Are AI Content Writers worth it? The pros and cons of these AI tools

While AI content writers bring obvious advantages, you cannot overlook the challenges they pose. Acknowledging the pros and cons is essential if you want to successfully integrate AI into your content creation strategy. This ensures that these tools serve as an enhancement to (rather than a replacement for) human creativity and expertise â–ş

Let's read →
Image: Grow your business with ChatGPT: 10 use cases @ Aridane.Marketing
Box González

Grow your business with ChatGPT: 10 use cases

Staying ahead of the curve means embracing the latest technologies, and ChatGPT is at the forefront. Whether you’re drafting emails, calculating data or thinking of the next big idea, this tool is ready to streamline your workflow. We’ve selected 10 ways ChatGPT can help your business enter a new era of success â–ş

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Boost your business

Image: How to define your target audience - tips, strategies and tools @ Aridane.Marketing
Box González

How to define your target audience correctly

The ability to define your target audience is the foundation for success. It is more than a preliminary task; it is a strategic effort that shapes the direction of your marketing campaigns, influencing everything! From content creation to the chosen advertising channels. Understanding your audience is crucial to drive engagement and boost conversions â–ş

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All our blog posts, guides and articles

Image: 14 tips to master time management @ Aridane.Marketing
Digital Marketing

Time Management: 14 strategies for Digital Marketers

One of the biggest difficulties faced by digital marketers isn’t merely staying ahead in an ever-evolving online landscape. As if there weren’t enough strategies to keep in mind, there’s time management on top of it all… Finding equilibrium without succumbing to the pressures of a 24/7 online world is a challenge â–ş

Let's read â–ş