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We are glad to see you on our Digital Marketing blog! This is where innovation meets expertise in the dynamic world of Online Marketing. We love to share ideas and trends across the whole spectrum of online domains. We’d like our blog to mean more to you than just a collection of articles. We want it to be a resource for businesses, marketers and digital enthusiasts to stay ahead of the curve in this fast-paced digital age. Join us on this journey of exploration and innovation, and let’s shape the future of digital success together.
Latest blog posts
The European Accessibility Act (EAA) is set to come into force on 28th June 2025, and it’s time to ask yourself: is your website EAA-compliant? Accessibility is no longer just a moral obligation; it’s becoming a legal requirement. The EAA ensures that digital assets must be accessible to everyone, including
Digital Marketing has become an indispensable asset for businesses across various scales and sectors. This blog post aims to illuminate the five most common Digital Marketing mistakes encountered in business strategies. By addressing these key areas, you can refine your approaches, ensuring your brand remains relevant and thrive in today’s competitive marketplace â–º
It’s undeniable that SEO has been crucial for many businesses. However, critics argue that SEO has over-influenced content creation to the point where it is killing the internet. For instance, keyword-stuffed articles seeking higher search engine rankings often result in content designed more to trick algorithms than to inform or engage users â–º
Web Design & Web Development
Just to make sure we’re starting from the same point: a Landing Page is a separate web page, normally distinct from the main navigation of a website, designed specifically to receive and convert traffic from a marketing campaign. It’s where a visitor “lands” after clicking on a link in an
There is a wide variety of websites and therefore very different purposes; it’s worth noting that no single approach will work for every website, it is a combination of multiple tactics that drive the most results, and it’s essential to test, measure and optimise the approach over time based on specific needs and goals â–º
DIY web builders like WIX, Squarespace, Webflow, Jimdo, Ionos, and many others have become increasingly popular in recent years. However, these are often a poor choice if you are looking to build an outstanding website for your business or personal brand. Let me tell you why â–º
SEO - Search Engine Optimisation
It’s undeniable that SEO has been crucial for many businesses. However, critics argue that SEO has over-influenced content creation to the point where it is killing the internet. For instance, keyword-stuffed articles seeking higher search engine rankings often result in content designed more to trick algorithms than to inform or engage users â–º
Have you noticed that the majority of websites you visit include a blog? Many think writing a blog post is just sharing your thoughts. In reality, it is a powerful tool that plays a critical role in SEO. But how exactly? The answer lies in the multi-faceted approach that blogging brings to the table â–º
In today’s highly competitive digital landscape, having a well-optimised website is no longer an option, it’s a necessity. Search engines like Google, Bing, and Yahoo are constantly updating their algorithms to provide users with the most relevant and high-quality search results. So why is SEO important for your online success? â–º
AI - Artificial Intelligence
While AI content writers bring obvious advantages, you cannot overlook the challenges they pose. Acknowledging the pros and cons is essential if you want to successfully integrate AI into your content creation strategy. This ensures that these tools serve as an enhancement to (rather than a replacement for) human creativity and expertise â–º
Staying ahead of the curve means embracing the latest technologies, and ChatGPT is at the forefront. Whether you’re drafting emails, calculating data or thinking of the next big idea, this tool is ready to streamline your workflow. We’ve selected 10 ways ChatGPT can help your business enter a new era of success â–º
In the past, Digital Marketing relied on manual skills such as copywriting and detailed metrics analysis. The adoption of Chat-GPT by some digital marketers has generated controversy, as many traditional practitioners see this as a kind of ‘shortcut’. But is it really cheating? â–º
Boost your business
The European Accessibility Act (EAA) is set to come into force on 28th June 2025, and it’s time to ask yourself: is your website EAA-compliant? Accessibility is no longer just a moral obligation; it’s becoming a legal requirement. The EAA ensures that digital assets must be accessible to everyone, including
The ability to define your target audience is the foundation for success. It is more than a preliminary task; it is a strategic effort that shapes the direction of your marketing campaigns, influencing everything! From content creation to the chosen advertising channels. Understanding your audience is crucial to drive engagement and boost conversions â–º
All our blog posts, guides and articles
The negative impact of SEO: has SEO ruined the internet?
It’s undeniable that SEO has been crucial for many businesses. However, critics argue that SEO has over-influenced content creation to the point where it is killing the internet. For instance, keyword-stuffed articles seeking higher search engine rankings often result in content designed more to trick algorithms than to inform or engage users â–º
Are AI Content Writers worth it? The pros and cons of these AI tools
While AI content writers bring obvious advantages, you cannot overlook the challenges they pose. Acknowledging the pros and cons is essential if you want to successfully integrate AI into your content creation strategy. This ensures that these tools serve as an enhancement to (rather than a replacement for) human creativity and expertise â–º
7 goals for your website to keep in mind for 2025
There is a wide variety of websites and therefore very different purposes; it’s worth noting that no single approach will work for every website, it is a combination of multiple tactics that drive the most results, and it’s essential to test, measure and optimise the approach over time based on specific needs and goals â–º
The importance of Social Media for your business
Every 2 out of 3 people in the world use Social Networks, around 5 billion users. If you have a business or brand, do you realise how many potential customers are within your reach? Surprisingly, a proportion of my clients do not even recognise the importance of Social Media for their business… WTF â–º
Discover how blogging boosts SEO and improves your website’s ranking
Have you noticed that the majority of websites you visit include a blog? Many think writing a blog post is just sharing your thoughts. In reality, it is a powerful tool that plays a critical role in SEO. But how exactly? The answer lies in the multi-faceted approach that blogging brings to the table â–º
WIX, Squarespace, Webflow, Ionos, Jimdo… DIY website builders
DIY web builders like WIX, Squarespace, Webflow, Jimdo, Ionos, and many others have become increasingly popular in recent years. However, these are often a poor choice if you are looking to build an outstanding website for your business or personal brand. Let me tell you why â–º
Conversion Rate Optimisation: what is CRO? Discover its benefits
CRO is a practice that can help your business maximise the return on investment in digital marketing and improve overall revenue. To implement CRO effectively, it is necessary to have a deep understanding of the target audience and their behaviour on the website. Learn more in this post â–º
Why is SEO important for your online success?
In today’s highly competitive digital landscape, having a well-optimised website is no longer an option, it’s a necessity. Search engines like Google, Bing, and Yahoo are constantly updating their algorithms to provide users with the most relevant and high-quality search results. So why is SEO important for your online success? â–º
SEO + UX + CRO: Boost your website’s conversions with this trio
Building a successful website is a combination of several factors, including SEO, UX and CRO. Each of these practices is critical to your website’s success, but when they are combined, the impact can be truly POWERFUL. Let’s explore how the combination of SEO, UX and CRO can skyrocket your website’s performance â–º
10 popular types of websites and what they include
There are 1.88 billion websites online, and Aridane.Marketing has designed half of them (maybe). So it is normal that there are multiple types of websites created for specific purposes. Whether you are a business owner or a web designer, you should know the most popular types of websites and their key differences â–º